Generic Brand Video: Dumb or Genius?

If you haven’t seen it yet, PLEASE check out Dissolve’s Generic Brand Video.

Did you laugh? Did you cringe?

It’s funny because it’s true – and it’s a little sad. As you watch the video, you’ll recognize all the typical elements found in an ’emotional’ advertisement. Stunning imagery. Diversity. Personalization. Strong words. Dissolve calls out ‘lazy’ brands who use stock imagery and predictable tactics for sucking you in. Where has the creativity gone?

The weird thing is . . . stock imagery is Dissolve’s business. While the video is getting them some recognition (the video has nearly 100,000 views), is it the kind of recognition they’re looking for? By calling out ‘lazy’ brands for using stock footage, they’re essentially dissing their clientele.

On the other hand, stock footage is so widely used, it’s inevitable that it’s going to show up in some form of communication. Why not promote your company with humor, and a touch of brutal honesty? Honestly, some of the stock footage is quite impressive, it made me consider reaching out to them for any future needs.

What do you think? Did Dissolve make a bad move, or is this a genius marketing idea?

After watching the Generic Brand Video, this is the first thing that came to mind. Sorry Ram.

 

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