Earlier this week I participated in a conference by working my company’s exhibit booth. I’ve done many of these before, even use to coordinate a business expo – so I’ve heard (and shared) all of the traditional tips (don’t sit there and play on your phone, shake hands, smile, follow-up, etc).
While working the booth, I noticed many of my fellow exhibitors breaking some of the main cardinal rules, but I also noticed some new bad habits. So, I took this opportunity to live tweet what I observed and turn them into some new, fresh exhibitor tips.
So, here’s the lineup:
- Starting easy: Try not to look like you’re miserable. A smile or pleasant look is less likely to scare someone away
- If you must eat or drink in your booth be discrete. No one came here to watch you shovel a sandwich in your face.
- Don’t try to talk to every attendee. You may miss a real lead by stalking someone not interested nor a good connection. (Think quality over quantity.)
- Find out who you’re talking to before giving your spiel. Tailor your message to them.
- After setting up your booth, view it from all angles. Don’t let a display serve as a barrier.
- Observe the flow of traffic. Rearrange your booth to accommodate if necessary
- Max your booth staff at two per space. Unless you’re having a rave in your booth. Then #PartyOn.
- Down time? Meet your fellow vendors. You already have something in common, they may be a great connection.
Okay, so the first two are pretty traditional recommendations, but there were SO MANY offenders I couldn’t not post them.
What tips do you have for working an exhibit booth?